Apple Music AR Mixer
2026 – Experiential DesignFor this project I art directed and supported the annual Apple Music AR mixer at Mírate LA, a gathering held between Coachella weekends for artists to network and recharge. Arriving on the heels of Bad Bunny's Super Bowl LX halftime show and its celebration of Latin American pride, the event turned toward joy. The creative direction paid homage to that spirit, built around a simple belief: that color, life, and love are what carry creatives forward.
The visual identity drew from Tropicália, rendered in saturated color and handcrafted texture. To bring this to life, the design paired custom papel picado and Apple branding with a suite of gifting under the line "With Love, Apple Music," including a flower-adorned tote, a double-sided community map spotlighting immigrant-owned businesses, and printed postcards layering on-site photography with handwritten notes. This vivid, love-forward approach bridged the gap between cutting-edge technology and the warmth and color that define LA's creative spirit.
The visual identity drew from Tropicália, rendered in saturated color and handcrafted texture. To bring this to life, the design paired custom papel picado and Apple branding with a suite of gifting under the line "With Love, Apple Music," including a flower-adorned tote, a double-sided community map spotlighting immigrant-owned businesses, and printed postcards layering on-site photography with handwritten notes. This vivid, love-forward approach bridged the gap between cutting-edge technology and the warmth and color that define LA's creative spirit.
– Apple Music AR, Apple Music Team Producer Christopher Hughes
– Photography Tyrell Hampton