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Swarovski Building

2025 – Experiential Design
Masters of Light is an extensive architectural wrap of the former Amoeba Music building in Hollywood. The design spans 5,000 square feet across three facades and two corners, transforming the landmark into a singular brand statement. By upscaling core assets into an immersive star pattern, the layout translates Swarovski’s identity into a monumental format that bridges luxury branding with the urban scale.

The design process balanced high-fidelity aesthetics with site-specific constraints, including a custom-engineered corner build-out to accommodate wind resistance. Through precise asset preparation and structural art direction, the project maintains visual continuity across every surface, branding the site from start to finish to reflect the brand’s cinematic heritage.

Swarovski’s Masters of Light Amoeba Hollywood Takeover

– Kennedy London / A.D. Luca Moscelli