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Apple Club Radio Lounge

2025 – Experiential Design
For the 2025 Miami Music Week, Apple Music introduced its new in-app integration for modern DJ controllers, using streaming power to load any music into any controller for any session, seamlessly. As a product launch, the challenge was turning a feature into an experience. Where most activations that week were built around the night, the first concept followed suit: a nightclub setting anchored by a real-time TouchDesigner visualizer, showing the integration at work live.

I advocated for the opposite: a daytime workshop where working DJs use the integration hands-on. Real DJs in real sessions are stronger proof of a product than a general-public party, and the format put the integration first and the after-party second, setting the lounge apart from the week's nightlife. Working with studio 12:01, I carried that direction across every touchpoint, adapting their base creative from building wraps to tees. The result bridged the gap between a product demonstration and a brand moment.

Experiential Designs - Facades, Displays, Interior
Posters + Digital Invites - 24x36” Posters, 1200px Invites
Branded Tee - Screenprinted Gildan White Tee’s

Walkthrough Video  

– Apple Music AR, Apple Music Team