Apple Music AR Mixer
2025 – Experiential DesignThis project supported the annual Apple Music AR mixer at Mírate LA, a gathering held between Coachella weekends for artists to network and recharge. Given the devastating 2025 LA fires, the event focused on community restoration. The design direction paid homage to local resilience, centering on a curated initiative to give back to the neighborhoods that define the city’s creative landscape.
The visual identity was built around a nostalgic 90s LA airbrush aesthetic. To bring this to life, the design integrated custom star graphics and Apple branding with the work of a live airbrush artist, who produced bespoke tote giveaways and environmental decor. This tactile, retro-inspired approach bridged the gap between cutting-edge technology and the authentic, grassroots spirit of Los Angeles.
The visual identity was built around a nostalgic 90s LA airbrush aesthetic. To bring this to life, the design integrated custom star graphics and Apple branding with the work of a live airbrush artist, who produced bespoke tote giveaways and environmental decor. This tactile, retro-inspired approach bridged the gap between cutting-edge technology and the authentic, grassroots spirit of Los Angeles.
– Apple Music AR, Apple Music Team / A.D. Christopher Hughes