2022 — Art Direction + Book Binding

Layers of Mementos

Hand-Stitched Book (240 pages)
60# Uncoated Text + 80# Matte Transparent Paper
6.5 x 9”


Layers of Mementos is a visual representation of my tattoo journal, weaving together quotes, moments, and symbols into a tangible printed form. It is a tribute to the many impulsive tattoo sessions that are soon to come.

Given the delicacy of this project, the approach was to articulate each tattoo through the means of a collage, an illustration, and a written explanation. Transparent page overlays were utilized for each collage to translate the idea of skin and its many layers. This technique was essential in signifying the depth beyond the surface. As every tattoo carries a story, a range of images, and, most importantly, a reason.

Between 240 pages cut and sewn together, this book embodies all aspects of myself
— from skin to cells.

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2025 — Experiential + Art Direction

Apple Club Radio Experience

1. Experential Designs
Facades, Displays, Interior


2. Posters + Digtial Invites
24x36” Posters, 1200px Invites


3. Branded Tee
Screenprinted Gildan White Tee’s


For the 2025 Miami Music Week, Apple Music presented the new in-app integration feature for modern DJ controllers. Using streaming power to load any music into any controller for any session, seamlessly. 

I came on as a supporting role to repurpose studio 12:01’s creative across multiple touchpoints; from building wraps to tee’s.

Walkthrough Video  

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2025 — Branding Identity

Chuy Garcia

1. Header 2. Mood Board
3. Invitation 4. Editorials 5. Logo Lockup


Chuy Garcia’s brand identity navigates the tension between uniformity and rebellion. Anchored by Folio Condensed Bold, the system emphasizes clarity and efficiency, drawing on the structured grids and restrained palettes of institutional and military design. Typography and proportion operate functionally, framing the body within a deliberate, ordered system where repetition and hierarchy guide perception.

Embedded within this rigor is the legacy of the Soldaderas, women who fought alongside soldiers during the Mexican Revolution. In womenswear, uniformity becomes both protection and expression. Garcia complements this historical resonance with the precision of Raf Simons, the conceptual discipline of the Antwerp Six, and the bold chromatic strategies of Yves Klein. Across these references, fashion functions like type: a medium where structure, intention, and every decision are inseparable.

Chuy Garcia’s Debut Collection, Illusion of Control 

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2024 — Editorial

Taming the Glorious Beast That Is Graphic Design

Single-sided Cheat Sheet
8.5 x 11” Print


As a takeaway item for my 2D design class guest lecture, I created this design cheat sheet. Featuring readings across challenges, criticism, reflection, and practice.

This guide situates design within broader cultural and professional contexts and frames it as a series of deliberate choices, helping students question assumptions and more clearly analyze and articulate.

All readings and links are nested within the accompanying are.na channel: Taming the Beast (as shown within the design)

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2025 — Experiential

Buildings for Agencies (3)

1. Swarovski: Masters of Light Hollywood Exhibition
Oct 29-Nov 3, 2025 | Kennedy London
– 3 Face, 2 Corner Vinyl Building Wrap
(more here)

2. Figma: Config 2025
May 6-8, 2025 | VTProDesign
– 1 Face Vinyl Building Wrap
– Panel Slides

(more here)

3. Spotify: CMA Fest 2025
June 5-7, 2025 | Bureau Betak
– 2 Face Vinyl Building Wrap
(more here)


Lots of freelance work for lots of agencies.
Me and my AD’s against the world, creating larger than life experiences for cars and planes. All vinyl everything.

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2024 — Graphics + Art Direction

Apple Ephemera (3)

1. Aura – Photo Giveaway Moment 
Apple Music: 2024 Coachella Artist Relations Event

2. Black Music Month Live – Digital Invite
1200 x 1650px

3. Palm Royale – Printed Ticket
Apple TV+: 2024 Palm Royale Premiere
4.5 x 4.5”


Here are three major projects I contributed to as a junior graphic designer for Apple Music and Apple TV+. My role was to bring events to life through thoughtful design—creating everything from engaging invitations to sponsored bar menus and bespoke giveaways. I specialized in translating the Apple brand seamlessly across any application, any surface.

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2023 — Merchandise  + Illustration

Best Wishes Merch (4)

1. Best Wishes Tote Bag
Black Dyed Canvas Tote
15 x 19”

2. F.T.S. Zine (16 pages) 
60# Uncoated Text Paper
9 x 12”

3. Sticker Sheet
Vinyl Stickers
8.5 x 11”


4. Photo Card
Gloss Cardstock
2.5 x 3.5”


December of 2022, the school of CSU Long Beach held a graduating Graphic Design BFA senior show titled Best Wishes. I was brought on to the team as the Art Director for the merch line.

This merch line was created to embody the Best Wishes art show. Uses of a wide color palette and an organic stylization were essential to embodying a group of students that are larger than life. A two-sided duo-toned canvas tote, a 16-page zine, a sticker sheet, and photo card were designed to be sold.

‘From The Students’ (F.T.S.) Zine made in collaboration with designer, Nadine Nazareth.

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2023 — Graphics

Selected Unprinted Works

Saddle-Stitched Zine (52 pages)
60# Uncoated Text
6.5 x 9.5”


In anticipation of my BFA senior show, I designed and stapled this 52 page zine titled, Selected Unprinted Works. Allowing visitors to flip through a range of work that never got printed. Showcasing branding projects, editorial work, zines, to even a talk that occured a month prior.

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2022 — Poster

Hedonism

Poster (1 final, 5 iterations)
Semi-Gloss Cardstock
11 x 17”


For this school project, nine distinct posters were layered and integrated into a single, multi-dimensional event poster. Each iteration explored a different approach, one leaned on illustration, another on representation, and a few deliberately worked in opposition, to investigate the depth and perception of an event poster.

The project drew inspiration from one of the earliest UK raves, "Hedonism," aiming to capture something both ephemeral and vibrant.

The final composition emerged through careful curation: elements from one iteration were retained, another subtly transformed, and some ideas set aside entirely. This process of cross-referencing and combining produced a cohesive poster that balances clarity with expressive styling, reflecting a deliberate yet dynamic design approach.

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2022 — Book

IBM Plex Mono: Type Specimen

Spineless Book (36 pages)
60# Coated Text Paper
8 x 11”


This school project explored IBM Plex Mono through a type specimen that celebrates both its beauty and complexity. Moving beyond the functional format of traditional booklets, I created a narrative tracing the typeface’s journey from typewriter to computer, reflecting on the relationship between “mankind and machine”.1

Presented as a 36-page spineless book, the project highlights Plex Mono’s distinctive features while exploring a bigger question: are our creations extensions of ourselves, or do they develop autonomy? As the book unfolds, the written language evolves from mimicry to something resembling consciousness, forming its own reality and blurring the line between creator and creation. The project examines not just the typeface itself, but also the idea of authorship—considering whether we shape our creations, or if, in turn, they begin to shape us.

1. IBM, IBM Plex Concept

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2021 — Editorial

22 West Magazine

50# LWC Paper
8.5 x 11”


I served as Art Director for CSULB’s student magazine, 22 West, producing a 30-page issue every two weeks. The publication brought together student voices through photography, illustration, and writing, and my role was to shape those contributions into a cohesive visual system that felt both consistent and lively.

My work ranged from photo illustration to developing experimental editorial spreads that allowed headlines to feel expressive while giving imagery space to speak for itself.

The first image above is the final issue I did, titled “The Fear Issue.” The cover explores fear as a psychological stressor; something rarely tangible or visible, yet constantly present.

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2022 — Graphics

Are.na and the Digital Ether: Talk

Presentation


I gave this presentation in November 2022. To spread the word about Are.na and show others on campus the sheer power of this online platform.

Are.na is a media platform/company/site dedicated to exemplifying digital content. Primarily used as an alternative to the maximalist Pinterest landscape. Being adored by many designers and creatives. I had reached out to CSULB VCDA sometime in August of 2022 to set up the event; come some months later I had a lovely 25-person audience come out to hear me babble.

In collaboration with CSULB VCDA

Event Bio:
“We will be navigating the online world with the power of Are.na—a content collecting service made for the designer, the digital archivist, and the creative. It is this relatively new online service that provides the ability to collect content. It’s an open ended space that is free of ads, with a distraction free design, no algorithm, solely meant to preserve, find specific content, and connect with other designers.
— CSULB VCDA IG post

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2022 — Poster + Illustration


Emo Nit3

110# Coated Text Paper
11 x 17”


This DIY event flyer is an accumulation of scanned materials, makeshift assembly, and some custom type I illustrated. Bringing to life a world where emo aesthetics meets color. An Emo Nite to be remembered by all my friends.

xD R4WR !1!1!

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jakewinkle.com





 
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